Privacy Policy

Privacy Policy
Last Updated: 23-02-25

This Privacy Policy describes how Aurrae (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.aurrae.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

By using our Services, you agree to this Privacy Policy. If you disagree, do not use or access the Services.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or other reasons. The revised version will be posted on the Site with an updated "Last updated" date. Changes apply immediately upon posting.

How We Collect and Use Your Personal Information

We collect personal information to provide, improve, and communicate about our services. This includes:

  • Fulfilling orders, processing payments, and managing your account.
  • Sending marketing communication (with your consent).
  • Detecting fraud and securing our services.
  • Complying with legal obligations.

What Personal Information We Collect

1. Information You Provide Directly

  • Contact Details: Name, Address, Phone Number, Email.
  • Order Information: Billing/Shipping Address, Payment Confirmation, Email, Phone.
  • Account Details: Username, Password, Security Questions.
  • Shopping Activity: Items viewed, saved in cart, purchases, loyalty points (if applicable), reviews, referrals, or gift cards.
  • Customer Support: Information shared when you contact us.

(If you choose not to provide required information, certain Services may be unavailable.)

2. Information We Obtain From Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our site and services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment and fulfill your orders.
  • Online tracking technologies (e.g., pixels, web beacons, software developer kits, third-party libraries, cookies).

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third-Party Websites and Links.

How We Use Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

  • We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
  • We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations, with your consent.
  • We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately
  • We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

  • With vendors performing services on our behalf (e.g., IT management, payment processing, data analytics, cloud storage, shipping).
  • With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations, with your consent..
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

User-Generated Content

The services may enable you to post products reviews and other-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. 

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Security Measures

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. These include [examples: encryption, secure servers, restricted access controls, regular security audits]. However, no method of transmission or electronic storage is 100% secure. We cannot guarantee absolute security, and you acknowledge that transmitting data to us is at your own risk.

To protect your information:

  • Use strong, unique passwords.
  • Avoid sharing credentials over insecure channels.
  • Contact us immediately if you suspect unauthorized access.

Your Rights

  • You can add, correct, update, modify or review your personal information on a regular basis. However, whenever you update information, we usually keep a copy of the previous version for our records.
  • If you do not want to receive emails or messages from us, please get in touch with our customer care team at info@aurrae.com to de-list your e-mail ID.
  • You can choose to not provide your Personal Information or consent for usage of your Personal Information, and you can subsequently withdraw your consent or ask for deletion of your Personal Information. In such a case, we will no longer be entitled to continue with the data processing in question (unless there is another legal basis for processing). However, this might not allow you to take full advantage of the features of our Platform. If users would like to withdraw consent, users can contact us via the contact details given in this Privacy Policy. Please indicate to what extent the user/s wish to withdraw consent - i.e., whether for all data processing or only certain kinds.
  • Some requests may not be fulfilled due to legal or confidentiality reasons.

Complaints

We may not always be able to fully address your request, in certain situations, for instance, if it would impact the duty of confidentiality we owe to our other users, or if we are legally entitled to deal with the request in a certain way. The Service and Platform are intended for use by resident Indians. In case any other data protection and/or privacy laws are applicable in your jurisdiction, please contact us at info@aurrae.com
 

Contact

Email: info@aurrae.com